What's a Desktop Ticker?
A ticker is a narrow window of scrolling text typically displayed at the bottom of a computer screen. Its short, snappy format is ideal for bite-size chunks of information to grab the attention of your employees. It is often used for signposting and hyperlinking to more detailed content within its headline. Also known as a scrolling desktop news feed, a ticker allows the reader to scan headlines while working within other applications.
How a Scrolling Ticker Works
Tickers are easily created to include text, hyperlinks, icons and RSS feeds. They can be set to stay on screen permanently until clicked, or to reappear at scheduled intervals. Once published, all employees with the app installed on their desktop will receive the scrolling notification. Featuring varied scrolling speeds, insertion of icons, multiple URLs and headlines, plus forced appearance so that tickers run continuously until turned off.
The Power of a News Ticker
A ticker is displayed on your employees’ screens, on top of every other application, making it virtually impossible to miss. Its an effective tool for pushing out important news, reminders and updates to employees. It bypasses email systems, ensuring message cut-through is immediate, reliable, guaranteed and measurable. It’s attention grabbing appearance is guaranteed in peak interest and increase click-through.
THE MANY USES OF DESKTOP TICKERS
Need to send important priority updates to staff without interrupting their work? A Desktop Ticker is the number one choice.
Operational communications
Status updates on issues such as stock levels and product and price changes while working within other applications
Mass notifications
Publish organisation-wide messages with guaranteed immediate cut-through and 100% readership
System downtime
Alert staff when IT systems go down, bypass email and keep staff informed without delay with instructions and updates
Team performance updates
Provide latest sales, marketing and other teams’ performance data to keep employees focused on end goal
Training prompts
Help staff retain new learning with regular tips and reminders covered in training
Change updates
Reinforce change initiatives, help staff adapt and direct them to more information e.g. URL link
Breaking news
Important announcements that will be seen by everybody at the same time
Live updates on internal competitions
Add excitement by publishing latest results of staff competitions, sales results and games
Time-sensitive news
Provides a single source of truth that’s up-to-date to keep staff informed of current events and marketing communications
Nudge reminders
Remind staff of impending deadlines related to compliance, new policies, routine tasks, behavioural change and more
Cyber security warnings
Instantly push messages out to employees to raise awareness of fraud alerts, security breaches and phishing emails
Countdown timers
Ensure excitement and anticipation builds every time a new campaign (or important change) is launched